Blog Post
How RRA Can Help Solve Producers’ Top EPR Issues
November 8, 2021

After much anticipation, Ontario’s framework for extended producer responsibility (EPR) has been released. Change can be equal parts exciting and overwhelming, that said, we believe there is opportunity for brands to advance their interests as Ontario blazes a new trail in producer responsibility starting in 2023.  

Let’s take a look at three of the top EPR issues and how the Resource Recovery Alliance can mitigate the impacts. We know from our extensive discussions with producers across Ontario that brands are focused on customers, the environment, brand reputation, smooth transition and increasing the value producers receive in this new regulatory environment.

1. Consumer Expectations and Brand Reputation

Value-based consumers are on the rise, amplified by COVID-19 and climate events, consumers are using their pocketbooks to influence a brand’s commitment to environmental sustainability. Standing on the sidelines while other brands are actively engaged in the sustainability conversation isn’t an option anymore. In fact, a failing grade on recycling and environmental outcomes can be detrimental to Ontario’s major brands.

Producers can protect their brand reputation and meet consumer expectations by working with experienced service providers with proven environmental outcomes to ensure all regulatory Blue Box requirements are met, and even exceeded. Producers are looking for Producer Responsibility Organization (PRO) partners that value sustainability and climate action in their own operations – companies that talk the talk and walk the walk. This is where RRA – with GFL’s existing and extensive capabilities in sorting, processing, marketing, and reporting of Blue Box material across North America and CSSA’s leadership in compliance and administration – more than fits the bill. Our deep knowledge of Ontario’s resource recovery landscape will ensure that your brand is able to meet and even surpass the environmental expectations from consumers and help cement your reputation as an environmentally conscious organization.

2. Smooth and efficient transition

Ontario’s new Blue Box regulation will see 360+ eligible communities transitioning from municipal responsibility to extended producer responsibility over a period of just 30 months, which is six months shorter than what producers initially indicated was required. Additional obligations will add complexity by reaching into new sectors like, schools, long term care homes and public spaces, and new reporting requirements will add even more layers that will require turn-key solutions. Producers and brands must maintain service levels for consumers.

Ensuring a smooth transition requires working with service providers who have first-hand, “boots-on-the-ground”experience in waste collection and management, commodity marketing, existing and trusted relationships with municipalities, and familiarity with residents and their needs and expectations. RRA is uniquely positioned to deliver the continuity and a harmonized producer experience, with GFL and CSSA’s joint experience. CSSA’s WeRecycle tool, (the national reporting platform used by producers today) will be offered to RRA producers.  

3. Value

We understand that as producers assume 100% of the cost to operate the Blue Box system, value will be critical. The technology at RRA will drive costs down and value up. We believe the existing system is unnecessarily expensive and there are better, more efficient ways to operate. The right tools paired with the right experience will reduce needless expenses that bloat the system now. Working with a service provider, such as RRA, that has state-of-the-art recycling facilities is good from an environmental perspective and beneficial from an economic perspective. Maximizing material recovered means maximizing commodity revenue, which will lower the total cost of operating the Blue Box system. RRA’s parent company, GFL, has a proprietary software that is already being leveraged by an army of logistical planning specialists to help optimize routing to reduce travel time, greenhouse gas emissions, and overall costs. Maximizing the value that producers and brands can get under Ontario’s new rules will be an important barometer of the program’s success and RRA is ready to help you do just that.

Schedule a consultation with our team to see how joining the Resource Recovery Alliance will benefit your company.

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Schedule a consultation with our team to see how joining the Resource Recovery Alliance will benefit your company

Learn more about why a comprehensive resource recovery and compliance solution is the right move for your organization or contact us.


Ontario's New Full EPR Regulation

Under a modernized era of full extended producer responsibility (EPR) in Ontario, producers of designated products and packaging will be operationally and financially responsible for the collection, sorting, and recovery of recyclable materials in homes, schools, and other spaces province-wide.

Learn more